Do you smile whenever you see an emoji in an e-mail? Using emojis, icons and symbols has develop into a hot matter in email marketing. Some brands are all for emojis, while others see them as unprofessional.
We wanted to know what you think. Juvlon asked its clients whether or not or not emojis should be in emails. The outcomes show 82.35 % of customers say sure, and 17.sixty five % say no.
It seems Juvlon customers are on to something. There may be information that shows fifty six percent of brands that use emojis and symbols in an e mail’s subject line have a higher unique open rate.
While that’s an impressive statistic, it doesn’t mean emojis are right for everyone. That will help you decide whether or to not use emojis in your emails, we’ve created this useful guide to present you all the information it is advisable make the best decisions for your business.
Advantages of emojis
There are some convincing arguments to make use of emojis. Have a look:
In crowded inboxes, emojis standout. They’re eye-catching. Who doesn’t wish to entice attention to their e-mail?
They convey emotion
Emojis convey emotion that’s difficult to sum up in words.
Emojis don’t take up loads of area
A great subject line is round 50 characters. An guess emoji conveys a message in just one character.
Emojis are a hit
Proper now, emojis are the “in thing.” Adding them to your topic line shows your model is embracing the times.
Disadvantages of emojis
Here’s a have a look at a few of the disadvantages of emojis:
They’ll look unprofessional
In some cases, emojis don’t match with the serious nature of a brand and might look unprofessional.
Some emojis don’t render correctly. In other words, fairly than seeing a heart, your customers may see a giant black box or a query mark.
Emojis can be overused
If a model uses emojis in every electronic mail, it can take away its effectiveness. If clients see them all the time of their inbox, they’ll ignore them.
Easy methods to inform if emojis are right in your model
Right here’s an inventory of inquiries to ask yourself before utilizing emojis:
Does your brand have a straight-laced, skilled tone?
Do you cater to high caliber purchasers?
Is your goal demographic older?
Would your shoppers be bothered or turned off by an emoji?
In case you answered sure to any of these questions, emojis won’t be right in your brand. For those who answered no, it’s time to provide emojis a try.
Any brand that decides to make use of emojis ought to test them. Run split tests to see how your audience responds earlier than adding emojis to your e mail advertising strategy.